New Philips Hue HDMI box syncs your lights with your TV - FlatpanelsHD
CES 23 > Philips Hue Sync TV app for Samsung Smart TV
Amazon.com: Philips Hue Play Gradient 65" TV LED Backlight Lightstrip, Flowing Multicolor Effect, Surround Lighting for Home Theater, Sync with Movies, Music and Video Games, Requires Hue Bridge and HDMI Sync Box :